Discover the top make up primers available in the UK that help skin look smooth, hydration-balanced, and ready for long-wearing foundation. This guide covers gel-based, hydrating, pore-minimizing, and gripping formulas from trusted brands to suit different skin types and finishes.
| Product | Brand | Key Benefit |
|---|---|---|
| Power Grip Primer (0.811 oz) | e.l.f. | Gel-based, grips makeup, hydrating |
| Poreless Face Primer | e.l.f. | Lightweight, tea tree infused, long-lasting |
| Grippy Serum Makeup Primer | Maybelline | Serum-to-Grip technology, 24h wear |
| The Face Glue Primer | NYX Professional Makeup | High-hold gripping, hydrating |
| Hydrating Face Primer | e.l.f. | Hydrating, pore-filling, vitamin E |
What matters most when choosing a primer is how it supports your skin type, the finish you want, and how well it grips or smooths makeup. The following sections spotlight five primers with distinct strengths—from oil-control and pore minimization to hydration and grip—so you can pick the right one for your routine.
Power Grip Primer For All Day Hold

The e.l.f. Power Grip Primer is a gel-based formula designed to grip makeup for extended wear while delivering a natural, smooth finish. It is suitable for all skin types and tones and is non-comedogenic, helping to prevent clogged pores. Infused with Hyaluronic Acid, it moisturizes while priming, reducing dryness and helping makeup adhere better for a plumper, more even appearance.
Poreless Face Primer For Flawless Base

This primer aims to create a smooth canvas and extend makeup wear. It features a restorative tea tree blend with vitamins A and E, providing restorative benefits while preparing the skin for foundation. The light texture helps create a glow-free, even base and supports longevity without a heavy feel, making it suitable for those seeking a subtle, long-lasting finish.
Grippy Serum Primer For All-Day Wear

Maybelline Grippy Serum Primer combines a serum-like texture with grip technology to keep makeup in place for up to 24 hours. The water-based formula hydrates without heaviness and leaves no white cast. Suitable for all skin types, it can be layered under makeup, with guidance to apply drops evenly and wait about 20 seconds for the serum-to-grip transformation.
The Face Glue Primer For Durable Grip

NYX Professional Makeup’s The Face Glue Primer is celebrated for gripping power that extends makeup wear up to 24 hours while providing a non-sticky feel. It hydrates the skin underneath, allowing foundation to apply smoothly with no visible cast. A dime-sized amount ensures even spread across the face and best results when makeup is applied promptly after priming.
Hydrating Face Primer With Vitamin E

This e.l.f. Hydrating Face Primer focuses on a hydrating base that moisturizes with grape-derived moisture and vitamins A, C, and E. The formula is designed to support acne-prone, combination, and oily skin types by providing a smooth, long-lasting base that helps makeup adhere evenly and reduces the appearance of pores over time. It balances moisture while maintaining a natural matte finish.
Power Grip Primer With Niacinamide

This variant of Power Grip Primer adds 4% Niacinamide for improved skin tone evenness while maintaining the grip texture and hydrating base. Niacinamide helps smooth the complexion and reduces dullness, and the gel-based formula remains clear for universal wear. It creates a dewy finish that suits all skin tones and finishes.
Buying Guide: Key Purchase Considerations
When selecting a makeup primer, consider the following factors to match your routine and skin needs:
- Purpose: Choose a gripping primer for long-wear, a pore-minimizing option for a smoother base, or a hydrating formula for dry or dehydrated skin.
- Finish: Matte versus dewy finishes affect how foundation sits; if you prefer glow, look for hydrating or gel-based formulas that leave a natural sheen.
- Skin Type: For oily or combination skin, pore-minimizing and oil-control primers can reduce shine. For dry skin, prioritise hydration and barrier-supporting ingredients like hyaluronic acid or vitamin E.
- Ingredients: Niacinamide helps with tone and texture, tea tree provides a refreshing feel, and hyaluronic acid aids moisture retention. Non-comedogenic formulas suit acne-prone skin best.
- Application: Gel-based primers typically grip better for long-wear; creamier formulas may feel more moisturizing. Allow a brief settling time before applying foundation if advised by the product.
- Compatibility: Check whether the primer works well with your foundation type (oil-based, water-based, or hybrid) to prevent pilling or separation.
- Ethics: If vegan and cruelty-free claims matter, many options (like certain e.l.f. products) align with these values.
In practice, testers recommend starting with a lightweight primer for day use and reserving stronger gripping formulas for events or long days. Layering a hydrating primer under a gripping one can also balance moisture and longevity, especially for those with normal to dry skin.