Privacy Policy

Last updated: 20 January 2026

Welcome to CompareClever.co.uk. This Privacy Policy explains how we collect, use, store and share personal data when you visit and use our website. We aim to be clear and practical: this page sets out the types of information we handle, why we do so, your rights, and how we protect your privacy. CompareClever.co.uk is operated by CompareClever Ltd, a UK‑based company. Our approach follows applicable UK data protection law and relevant guidance from the Information Commissioner’s Office (ICO).

1. Scope and principles

This policy applies to personal data collected via our website, mobile versions, and related online services. It covers data collected directly from you, data collected automatically when you use the site, and data we receive from third parties. We process personal data lawfully, fairly and transparently, and only for the specific purposes described below.

Principles we follow:

  • Lawfulness, fairness and transparency: we only process data where we have a clear legal basis and provide transparent information about that processing.
  • Purpose limitation: data is collected for specified, explicit and legitimate purposes and not further processed in ways incompatible with those purposes.
  • Data minimisation: we collect only what we need.
  • Accuracy: we take reasonable steps to keep data accurate and up to date.
  • Storage limitation: we retain data only for as long as necessary for the purposes set out below.
  • Integrity and confidentiality: we implement appropriate security measures to protect personal data.

2. What personal data we collect

We collect different types of information depending on how you use the site:

  • Identity data: name, title.
  • Contact data: email address, telephone number (only when you provide these to receive newsletters, alerts or responses to enquiries).
  • Account data: username, password and other details when you create an account or register for services.
  • Transaction data: records of purchases, subscriptions or orders placed through the site.
  • Technical and usage data: IP address, device identifiers, browser type, operating system, referrer, pages viewed, search terms, date and time stamps, and other diagnostic data collected automatically via cookies and similar technologies.
  • Marketing and preference data: communication preferences and interests where you have provided them.
  • Publicly available data: information from public sources used to enhance or verify your profile, if applicable.

We do not knowingly collect or process special category data (for example, racial or ethnic origin, religious beliefs or health data) except where you have explicitly provided it and given consent for specific purposes. If you believe you have submitted such information inadvertently, please delete it or refrain from completing that field.

3. How we collect data

We collect personal data in the following ways:

  • Directly from you: when you sign up, make an enquiry, purchase a product, enter a competition, or otherwise communicate with us.
  • Automatically: through cookies, server logs and analytic tools when you browse the site.
  • From third parties: partners, affiliate networks, and data providers who help us deliver services, offers or improve our content; for example, advertisers, payment processors or comparison partners.

4. Why we process your personal data (purposes and legal basis)

We process personal data for the following purposes and rely on the legal bases listed below:

  • To provide and operate our services: to handle registrations, deliver content, process transactions and respond to enquiries. Legal basis: performance of a contract or taking steps at your request prior to entering a contract.
  • To send service messages: account notifications, order confirmations, billing communications. Legal basis: performance of a contract and legitimate interests.
  • To personalise your experience: to tailor content, recommendations and offers on the site. Legal basis: legitimate interests and, where required, consent.
  • To send marketing communications: newsletters and promotional offers, where you have opted in. Legal basis: consent (you can withdraw consent at any time).
  • To improve our site: research, analytics and testing to enhance features and performance. Legal basis: legitimate interests in improving services and the user experience.
  • For fraud prevention and security: to detect and prevent abuse, fraud or other unlawful activity. Legal basis: legitimate interests and legal compliance.
  • To comply with legal obligations: for record-keeping, tax and regulatory reporting as required by law. Legal basis: legal obligation.

5. Cookies and similar technologies

We use cookies and similar technologies to provide and improve our services, remember preferences and deliver relevant advertising. Cookies are small text files placed on your device by your browser. They help the site recognise your device and store certain information.

Types of cookies we use:

  • Essential cookies: necessary for the site to function (for example, maintaining sessions and security). These cannot be turned off via the website.
  • Performance and analytics cookies: collect anonymous information about how visitors use the site so we can measure and improve performance.
  • Functional cookies: remember user preferences and choices, such as language or region.
  • Advertising and targeting cookies: used to deliver relevant ads and track the effectiveness of marketing campaigns; may be set by us or third parties.

You can manage cookies in several ways:

  • Use the cookie banner and controls on our site to accept or reject non‑essential cookies.
  • Change your browser settings to block or delete cookies; consult your browser help for instructions. Blocking cookies may affect the functionality of our site.
  • Use opt‑out tools provided by advertising networks or industry schemes to limit targeted advertising.

Note: even if you reject non‑essential cookies, essential cookies necessary for site functionality may still be used.

6. Third-party links and embedded content

CompareClever.co.uk contains links to external websites and may embed content from third parties (for example partner comparison tools, videos, or social media widgets). We do not control the data practices of external sites and are not responsible for their privacy policies.

What to expect:

  • When you follow a link to a third-party website, that site may collect information about you, set cookies, or request personal information. We recommend reading the privacy policy of any external site before providing personal data.
  • Embedded content from third parties may set cookies or use tracking technologies; these are subject to the third party’s policies.

7. Affiliate links, advertising and sponsored content

CompareClever.co.uk participates in affiliate programmes and displays advertising or sponsored listings. This means we may earn commission when you click affiliate links or complete a purchase through a link on our site.

Transparency and impartiality:

  • We aim to label sponsored or affiliate content clearly so you can distinguish editorial content from paid placements.
  • Affiliate programmes may share limited information with us about clicks and conversions (for example an anonymised transaction ID or that a sale originated from our site) so we can track referral performance.
  • Where personal data is passed to an affiliate partner (for example when you complete a purchase on their site), that partner’s privacy policy will apply to your data. We recommend reviewing their policy before providing personal details.

8. Sharing and disclosure of your data

We may share personal data with third parties in limited circumstances, including:

  • Service providers: companies that provide services on our behalf such as hosting, email delivery, analytics, customer support and payment processing. These suppliers act as processors and are contractually obliged to protect your data and only process it on our instructions.
  • Affiliate partners and advertisers: where this is necessary to deliver services or track campaign performance, within the bounds of applicable law.
  • Legal and regulatory authorities: if required by law, or to protect our rights, property or safety (for example to prevent fraud or respond to lawful requests from public authorities).
  • Business transfers: in the event of a merger, sale, reorganisation or acquisition, personal data may be transferred as part of the business assets; we will take steps to ensure data protection obligations are maintained.

We do not sell your personal data to third parties.

9. International transfers

Some of our service providers may operate outside the UK. When personal data is transferred abroad we ensure an adequate level of protection through appropriate safeguards, such as:

  • Transfers to countries with UK adequacy decisions.
  • Standard contractual clauses approved for transfers from the UK.
  • Other contractual or technical measures to protect your data.

Details of safeguards are available on request.

10. Data security

We take the security of your personal data seriously. Measures we employ include:

  • Encryption of data in transit using TLS/HTTPS.
  • Access controls and authentication to limit who can access personal data.
  • Regular security testing and vulnerability scanning.
  • Data retention and disposal policies to remove data when no longer required.

While we strive to protect your data, no internet transmission or electronic storage method is completely secure. If we become aware of a personal data breach that is likely to result in a high risk to your rights and freedoms, we will notify the relevant supervisory authority and affected individuals as required by law.

11. Data retention

We retain personal data only for as long as necessary for the purposes set out in this policy or as required by law. Factors we consider when determining retention periods include:

  • Whether we need the data to provide ongoing services (for example to fulfil a contract).
  • Legal, tax or accounting obligations that require retention for a specified period.
  • Our legitimate business interests, where applicable (for example to resolve disputes or enforce agreements).

If you wish to know the retention period for a specific category of data, please refer to the relevant section or contact the data controller at CompareClever Ltd (details on the website). We will respond to reasonable requests for information about retention.

12. Your rights

Under UK data protection law you have rights in relation to your personal data. These include the right to:

  • Access: request a copy of the personal data we hold about you.
  • Rectification: correct inaccurate or incomplete data.
  • Erasure: request deletion of your data in certain circumstances (sometimes called the right to be forgotten).
  • Restrict processing: ask us to limit how we use your data in certain situations.
  • Data portability: receive a copy of your data in a structured, commonly used and machine‑readable format or ask us to transmit it to another controller where technically feasible.
  • Object: object to processing based on legitimate interests, direct marketing, or profiling.
  • Withdraw consent: where processing is based on consent, you can withdraw that consent at any time without affecting processing carried out before withdrawal.

If you wish to exercise any of these rights, you may make a request to the data controller. We will respond in accordance with legal timeframes and may require proof of identity to process the request. If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO) in the UK.

13. Children and age restrictions

Our services are not directed at children under 13. We do not knowingly collect personal data from children under 13 without parental consent. If you believe your child has provided us with personal data without consent, please notify us so we can take steps to delete that information.

14. Changes to this policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements or business operations. When we make significant changes we will post a prominent notice on the site and update the “Last updated” date at the top of this page.

15. Additional information and transparency

We aim to be transparent about how we process personal data. For specific processing activities (for example analytics, advertising or partner integrations) we may provide supplementary notices or cookie tables that explain the categories of data involved, the purposes and the retention periods. These are published on the site where relevant.

Data controller and processors: CompareClever Ltd is the data controller for the personal data processed via this website. We engage processors (such as hosting and analytics providers) who act on our behalf under written contracts that require them to implement appropriate technical and organisational measures.

Responsible practices and expertise: our editorial and technical teams include experienced professionals who implement privacy by design and follow recognised standards for data handling. We undertake regular reviews to ensure compliance with legal and industry best practice.

Thank you for reading. Your privacy matters to us. Please review this page periodically to stay informed about how we protect and use your personal data.